The Á La Mode ideal reader will be going to university and is around the age of 20 from an AB demograophic, enjoys shopping, jet setting and always looking her best, she comes to the magazine for a curated selection of news in different areas, she is still discovering her style but is always confident about what she wears. She is seen often taking photos to post on her social media, she enjoys being ahead of the trends but hates waking up early. She spends her time going to concert to see her favourite musician, enjoys to occasionally watch a new series on Netflix and discovering new places across London. She likes reading magazines which have a new perspective on a well-known stories and talks about both sides allowing her to chose what she believes.
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