The brief tells me that I will be making a magazine for a target audience of 16-25 women from AB class background. The UK, the class system is measured using the NSR Social Grid, here is a copy below, indicating the class system I should be looking into.
THE NSR SOCIAL GRID:
- Jobs: company owner's, CEO's, barrister's, surgeon's, financiers
- Income: enough for private education, luxury cars and homes
- Spare time: shopping, afternoon tea, traveling
- Political Stance: Conservative
- Food shopping: Waitrose, Fortum and Masons, Harrods Food Hall
- Clothes: designer clothing, Harrods, Selfridges
- Live in: Victoria, Knightsbridge (somewhere very green, secure and in central London)
- Education: private schools, well-educated, speak well
SOME CHARACTERISTIC'S OF A MODEL AB PERSON:
- In the 16-25 female demographic
- Wears designer clothes, shoes and makeup
- Active social media user
- Private education
- Inheritance
- Enjoys jet setting and partying
- Likes to keep up to date with fashion and world news
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